[Company name] will carry out its day-to-day operations primarily on an appointment basis. Clients will make regularly scheduled appointments to review the contents and progress of their investment portfolio. These will primarily occur in-office or in-home in order to increase the strength of the client relationship. If necessary, appointments can be conducted over the telephone. Walk-in financial advice will also be provided on a limited basis. Walk-in clients will be billed on an hourly basis.
[Founder’s name] will work on an as-needed basis, but can be expected to be present in the office during normal business hours. The company will also employ an administrative assistant who will also support marketing and client relationship development efforts.
Company name]’s long term goal is to become the number-one provider of financial advisory services and investment products in the [city] area. We seek to be a household name and the standard by which other providers are judged. We seek to do this by ensuring customer satisfaction and developing a loyal and successful clientele.
The following are a series of path steps that will lead to the vision of long term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:
|Finalize lease agreement
|Design and build out [Company Name] storefront
|Hire and train initial staff
|Kickoff of promotional campaign
|Reach $10M of assets under management