IV. Customer Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].
The area we serve is affluent and has an affinity to healthy and organic foods and beverages like we will be offering
San Antonio Fort Worth
Total Population 26,097 10,725
Square Miles 6.89 3.96
Population Density 3,789.20 2,710.80
Forecasted Population Change by 2014 -0.02% -3.76%
Population Male 48.04% 48.84%
Population Female 51.96% 51.16%
Target Population by Age Group Age 18-24 3.68% 3.52%
Age 25-34 5.22% 4.50%
Age 35-44 13.80% 13.91%
Age 45-54 18.09% 18.22%
Target Population by Income Income $50,000 to $74,999 11.16% 6.00%
Income $75,000 to $99,999 10.91% 4.41%
Income $100,000 to $124,999 9.07% 6.40%
Income $125,000 to $149,999 9.95% 8.02%
Income $150,000 to $199,999 12.20% 11.11%
Income $200,000 and Over 32.48% 54.99%
We will primarily target the following four customer segments:
- Soccer/stay-at-home moms: the town has a large population of stay-at-home moms who are active in the school and community. These moms often meet for lunch or coffee and [Company name] will provide a perfect place for them to congregate.
a. We also expect mothers to take their children to [Company name] after school and for weekend snacks and meals.
- Local office workers: approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent us during lunch hours.
- Students: there is a middle school and a high school in the town and the high school are within one half mile. Students from these schools will be targeted to frequent [Company Name].
- Families and Couples: We expect couples and families to frequent our fast food restaurant and enjoy our dinner atmosphere.