Etsy Business Plan Template [Updated 2023]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

[Company name] seeks to position itself as an upper-middle-market competitor on the Etsy platform. Customers can expect to receive premium-quality, authentic, hand-crafted items.
The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering a unique range of products
  • Good packaging, which can enhance the safety of the products
  • Affordable prices
  • Providing excellent customer service and support.

Promotions Strategy

[Company Name]’s promotions strategy to reach the audience includes:

Pre-Opening Events
Before opening a shop under Etsy platform, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz, and awareness for [Company Name] in the area.

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different handmade products and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their unique, hand-crafted products.

Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the inevitable customer churn each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when purchasing products listed in the Etsy shop. The customers can expect to receive quality products at a more affordable price than what they pay on a luxury e-commerce platform.

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