IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve individuals with an eye for unique, artisanal jewelry and décor, who shop online.
The precise demographics of individuals living in the U.S. are as follows:
| United States | |
|---|---|
| Total Population | 312,796,426 |
| Population Male | 49.00% |
| Population Female | 51.00% |
| Median Age | 37.5 |
| Target Population by Age | |
| Age 18 to 24 | 9.99% |
| Age 25 to 34 | 13.08% |
| Age 35 to 44 | 12.94% |
| Age 45 to 54 | 14.64% |
| Age 55 to 64 | 12.43% |
| Median Household Income | $57,639 |
| Households w/disposable income | |
| Income $50,000 to $74,999 | 18.03% |
| Income $75,000 to $99,999 | 12.97% |
| Income $100,000 to $124,999 | 8.65% |
| Income $125,000 to $149,999 | 5.40% |
| Income $150,000 to $199,999 | 5.12% |
| Income $200,000 and Over | 5.34% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Millennial Women – this demographic comprises the most significant market for [company name]. These women are comfortable making ecommerce purchases, and are established in their careers, which gives them disposable income.
- Gen X Women – this demographic is more likely to purchase higher-end products online, as their incomes are typically higher than the other target demographics for this industry.
- Gen Z Women – these women are digital natives, and are the most comfortable buying products online. While their disposable incomes are typically lower, the volume of purchases made by this age group make them a significant market.
