Etsy Business Plan Template [Updated 2023]

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IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve individuals with an eye for unique, artisanal jewelry and décor, who shop online.

The precise demographics of individuals living in the U.S. are as follows:

United States
Total Population312,796,426
Population Male49.00%
Population Female51.00%
Median Age37.5
Target Population by Age
Age 18 to 249.99%
Age 25 to 3413.08%
Age 35 to 4412.94%
Age 45 to 5414.64%
Age 55 to 6412.43%
Median Household Income$57,639
Households w/disposable income
Income $50,000 to $74,99918.03%
Income $75,000 to $99,99912.97%
Income $100,000 to $124,9998.65%
Income $125,000 to $149,9995.40%
Income $150,000 to $199,9995.12%
Income $200,000 and Over5.34%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Millennial Women – this demographic comprises the most significant market for [company name]. These women are comfortable making ecommerce purchases, and are established in their careers, which gives them disposable income.
  • Gen X Women – this demographic is more likely to purchase higher-end products online, as their incomes are typically higher than the other target demographics for this industry.
  • Gen Z Women – these women are digital natives, and are the most comfortable buying products online. While their disposable incomes are typically lower, the volume of purchases made by this age group make them a significant market.
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