Etsy Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], is an e-commerce company that owns a shop under the Etsy platform. The Company retails high-quality handmade and vintage items, as well as craft supplies. The Company’s primary product line includes jewelry, bags, clothing, and home décor. The Company aims to become one of the highest-selling shops on the Etsy platform in the United States.

[Company Name]’s History

[Founder’s Name] is an entrepreneur with a passion for hand-crafting unique jewelry, accessories, and décor. [Company Name] will establish itself as a well-respected business on the Etsy platform.

Upon surveying her existing customer base and finding a potential location for ecommerce expansion, [Founder’s Name] incorporated [Company Name] as a jewelry and décor production company on [date of incorporation].

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Created the list of hand-crafted products
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in ecommerce or in artisanal crafts.

[Company Name]’s Products/Services

[Company Name] will provide the following products:

  • Jewelry
  • Bags
  • Clothing
  • Home Décor
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