Summer Camp Business Plan Template

Summer Camp Business Plan Template

If you want to start a summer camp or expand your current summer camp programs, you need a business plan.

The following summer camp business plan template gives you the key elements to help you write a winning plan including the Executive Summary, Marketing Plan and Financial Plan.

You can download our Summer Camp business plan template (including a full, customizable financial model) to your computer here.
 

Summer Camp Business Plan Example

I. Executive Summary

Business Overview

[Company name] is a summer camp situated near [Location’s] most exciting outdoor recreation areas. It aims to instill a love of the outdoors, and is a great place to learn new skills while enjoying adventures with newfound friends.

[Company name] offers a variety of camp options, from day camps and expeditions to resident camps. With options for children of all ages and abilities, as well as financial assistance, the camp aims to provide a diverse, welcoming, and equitable environment.

Programs

Below is [Company name]’s initial offerings:

• Day Camp
• Camp At Home: private programming
• Camp on the Go: meet at local recreation areas
• Overnight Camp

Customer Focus

[Company Name] will primarily serve families who live in [State]. The demographics of these customers are as follows:

• 98,300 residents
• 36,918 children
• Average income of $96,200
• 71% married
• 53% in Management/Professional occupations
• Median age: 39 years

Management Team

[Founders Name] runs [Company name]. [Founder] has a business degree from [University Name] and has almost 10 years of experience in adventure sports. He also has extensive experience working in some of the leading summer camps in North America.

He is assisted by skilled and passionate counselors who have experience leading expeditions and teaching and mentoring children.

Success Factors

[Company name] is uniquely qualified to succeed for the following reasons:

• There is currently no other summer camp in the vicinity, but a large amount of children that will utilize our camp.
• Our location is perfect for taking advantage of the surrounding, outdoor activities and natural resources.
• The management team has a track record of success operating summer and adventure camps.

Financial Highlights

[Company name] is seeking a total funding of $260,000 to launch its location. Specifically, these funds will be used as follows:

• Location design/build: approximately $150,000
• Working capital: approximately $110,000 to pay for marketing, salaries, and other costs until [Company name] reaches break-even

Top line projections over the next three years are as follows:

	FY 1	FY 2	FY 3	FY 4	FY 5
Revenue	$1,080,000	$2,472,768	$2,830,825	$3,240,728	$3,709,986
Total Expenses	$962,000	$1,539,107	$1,719,742	$1,901,321	$2,112,641
EBITDA	$118,000	$933,661	$1,111,082	$1,339,407	$1,597,344
Depreciation	$25,600	$25,600	$25,600	$25,600	$25,600
EBIT	$92,400	$908,061	$1,085,482	$1,313,807	$1,571,744
Interest	$29,946	$26,202	$22,459	$18,716	$14,973
Pre Tax Income	$62,455	$881,858	$1,063,023	$1,295,091	$1,556,772
Income Tax Expense	$21,859	$308,650	$372,058	$453,282	$544,870
Net Income	$40,595	$573,208	$690,965	$841,809	$1,011,902

 

II. Company Overview

Who is [Company Name]?

[Company Name] is a summer camp that is situated in [Location]’s exciting outdoor recreation areas. It aims to instill a love of the outdoors, and is a great place to learn new skills while enjoying adventures with newfound friends.

Offering a variety of thrilling camping programs, [Company name] appeals to kids of all ages and abilities. The camp also offers financial assistance, in order to provide equitable access for families in all economic positions.

[Company Name]’s History

[Company name] is run by [Founder’s Name], who is renowned for his guided expeditions. When this campground became available, he recognized the potential of the area, having led some of his most successful outings in the waters and recreational spots nearby. Upon purchasing the campground, he set about assembling a team of adventurers and outdoors enthusiasts, all of whom have experience guiding and mentoring children.

Since incorporation, the [Company name] has achieved the following milestones:

• Created the company’s name, logo and website located at [website]
• Updated the campground and lodges
• Determined equipment and fixture requirements
• Recruited key employees with previous experience in summer camps and/or outdoor sports

[Company Name]’s Products/Services

[Company Name] provides programming for children aged 5 through 18, living in [State] and throughout the region.

The following are the services and amenities that will be made available to our clients:

• Day Camp
• Camp At Home: private programming
• Camp on the Go: meet at local recreation areas
• Overnight Camp

 

III. Industry Analysis

The Summer Camps industry is expected to increase revenues at a rate of 4% over the next five years. Disposable income has grown over the past five years, contributing to industry revenue gains. As niche and specialty camps become more popular, demand for industry operators is expected to trend upward.

Further, demographics play an important role in establishing the industry’s primary markets. Children and adolescents from relatively affluent households are the primary customers of recreational and educational camps. The industry has grown to encompass more specialized overnight offerings, keeping industry profit high. Niche camps centered on particular sports have grown in popularity because parents have exhibited increased demand to get tangible results from their child’s camping experience. As the number of households earning more than $100,000 annually increases, revenue is expected to grow.

The industry is expected to experience a marginal increase in the number of children and adolescents it serves, improving expenditure on recreational activities and gains in sports participation.
 

IV. Customer Analysis

Demographic Profile of Target Market

[Company Name] will serve the residents of [State] and the region.

The area we serve is populated mostly by middle income families; many of whom have the means to pay for recreational activities, and are looking for summer camps where their children can be active and have a summer adventure without breaking the bank.

The precise demographics of the town in which our location resides is as follows:

	Total	Male	Female
Total population	1,644,518	778,476	866,042
AGE
Under 5 years	5.20%	5.60%	4.80%
15 to 19 years	4.30%	4.20%	4.40%
20 to 24 years	7.20%	7.00%	7.30%
25 to 29 years	12.10%	11.90%	12.40%
30 to 34 years	10.60%	10.90%	10.30%
35 to 39 years	8.00%	8.30%	7.60%
40 to 44 years	6.70%	7.00%	6.30%

Customer Segmentation

Our target market can be segmented into these groups:

• Families/Children: The company seeks to reach out to families who are looking to constructively occupy their children’s summers.
• Schools: Several schools have field trips/outings to summer camps every year. These schools also have organizations and clubs that hold recreational events and outdoor trips, which will be perfect for our facilities.

 

V. Competitive Analysis

Direct & Indirect Competitors

Pigeon Rock Day Camp
Established in 2012, Pigeon Rock Day Camp is a summer day camp for children aged 4 to 13. Pigeon Rock Day Camp is located on 50 acres, and offers a variety of activities and special events. Parents enjoy flexible registration options and tuition that includes lunch, snacks, bus transportation, towel service, all activities, along with a camp tee shirt, backpack and water bottle. Campers have the opportunity to participate in archery, swimming, horseback riding, ropes courses and music.

Camp Sun
Established in 2011, Camp Sun is a day camp for children aged 5 to 15. Camp Sun is a camp for all children, both with and without special needs. Camp Sun is located on over 165 acres, and features miles of trails, a private pond, and lots of wildlife. In addition, the camp has a swimming area, boating and fishing docks, volleyball and basketball courts, a playing field, archery range, zip line, climbing wall, unit sites and indoor facilities for rainy day activities.

Prime Day Camp
Established in 1968, Prime Day Camp is an overnight summer camp for boys and girls between the ages of 7 and 16. A member of the Christian Camp and Conference Association, the camp has been placed in “best camp” lists for a number of years.
Campers enjoy individualized scheduling of a variety of 40+ activities that range from horseback riding to golf. These activities are in addition to the Spartan/Athenian competitions and themed nightly programs.

Prime Day Camp is known as “The Positive Zone” where campers build character and values. The boys camp and girls camp learn responsibility and cooperation, while gaining independence and confidence.

Competitive Pricing

	Weekly Tuition	Monthly Tuition
Pigeon Rock Day Camp	$450	$1400
Camp Sun	$425	$1350
Prime Day Camp	$350	$1500

Competitive Advantage

[Company name] enjoys several advantages over its competitors. These advantages include:

• Location: [Company name] is located near several outdoor recreational areas.
• Great service and facilities at an affordable price: The services and facilities offered by [Company name] are similar in quality to its most premium positioned competitor. [Company name] will offer these things at a much more affordable price.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all the local leaders, newspapers and other influences. As such, it will be relatively easy for [Company name] to build brand awareness and an initial customer base.

 

VI. Marketing Plan

You can download our Summer Camp business plan template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company name] brand will focus on the Company’s unique value proposition:

• Prime recreational location, close to nature and away from the buzzing city
• Exciting activities and comfortable facilities
• Significant personal attention
• Moderate price point
• Kid-focused environment and events

Promotions Strategy

[Company name] expects its target market to be individuals living in [State] and throughout the region. The Company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for families to enroll their children in one or more camp programs.

Public Relations
We will contact all local and area newspapers, radio stations, and television stations and send them a press release describing the opening and unique value proposition of [Company name].

Advertising
[Company name] will initially advertise in local newspapers and sponsor community events in order to gain awareness. We will also make use of social media advertising to promote our location and services to a more specific audience for greater conversion rates.

Community Events/Organizations
[Company name] will promote itself by distributing marketing materials and participating in local community events, such as school fairs, local festivals, homeowner associations, or sporting events.

Ongoing Customer Communications
[Company name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events
Before opening the summer camp, [Company name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company name].

 

VII. Operations Plan

Functional Roles

[Company name] will carry out its operations primarily in the warmer months of May through September. Camp registrations will be taken on a weekly or monthly basis.

In order to execute on [Company Name]’s business model, the Company needs to perform several functions. The majority of employees will assist in running programs. [Company name] anticipates using the services of [X] employees, divided into the following roles.

Service Functions

• Camp Director
• Camp Program Managers
• Camp Counselors
• Maintenance personnel
• Medical Staff

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Hiring and training staff

Milestones

[Company name]’s long term goal is to become a well known summer camp in [State] and throughout the region. We seek to be the standard by which other providers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

Date	Milestone
[Date 1]	Finalize lease agreement
[Date 2]	Design and build out [Company Name]
[Date 3]	Hire and train initial staff
[Date 4]	Kickoff of promotional campaign
[Date 5]	Launch [Company Name]
[Date 6]	Reach break-even

 

VIII. Management Team

Management Team Members

[Founder] runs [Company name]. [Founder] has a business degree from [University] and has almost 10 years of experience in the industry. He has worked for some of the leading summer camps in North America.

He is assisted by talented and excellent individuals who hold the following positions:

• Camping Facility Head Managers
• Head of Programming
• Safety Coordinator

Hiring Plan

In order to launch, we need to hire the following personnel:

• Camp Director
• Camp Counselors (4-6)
• Marketing, Sales, and Communications Officers (2 to start)
• Medical Staff (1)
• Maintenance crew (will keep all the equipment and overall facility clean and up to health code standards)

 

IX. Financial Plan

Revenue and Cost Drivers

[Company name]’s revenues will mainly come from camper registration.

The major costs for the company will be the cost of food for campers, staff salaries, and maintenance. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company name] is seeking a total funding of $260,000 to launch its location. The capital will be used for funding capital expenditures, salaries, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Location design/build: approximately $150,000
• Working capital: approximately $110,000 to pay for Marketing, salaries, and other costs until [Company name] reaches break-even

Key Assumptions

The following table reflects the key revenue and cost assumptions made in the financial model:

Number of customers per day	Per location
FY 1	50
FY 2	75
FY 3	100
FY 4	125
FY 5	150
Annual increase in order price	5.00%
Annual Lease (per location)	$60,000
Yearly Lease Increase %	2.50%

5 Year Annual Income Statement

		Year 1	Year 2	Year 3	Year 4	Year 5
Revenues
	Product/Service A	$151,200	$333,396	$367,569	$405,245	$446,783
	Product/Service B	$100,800	$222,264	$245,046	$270,163	$297,855
	Total Revenues	$252,000	$555,660	$612,615	$675,408	$744,638
Expenses & Costs
	Cost of goods sold	$57,960	$122,245	$122,523	$128,328	$134,035
	Lease	$60,000	$61,500	$63,038	$64,613	$66,229
	Marketing	$20,000	$25,000	$25,000	$25,000	$25,000
	Salaries	$133,890	$204,030	$224,943	$236,190	$248,000
	Other Expenses	$3,500	$4,000	$4,500	$5,000	$5,500
	Total Expenses & Costs	$271,850	$412,775	$435,504	$454,131	$473,263
EBITDA		($19,850)	$142,885	$177,112	$221,277	$271,374
	Depreciation	$36,960	$36,960	$36,960	$36,960	$36,960
EBIT		($56,810)	$105,925	$140,152	$184,317	$234,414
	Interest	$23,621	$20,668	$17,716	$14,763	$11,810
PRE-TAX INCOME		($80,431)	$85,257	$122,436	$169,554	$222,604
	Net Operating Loss	($80,431)	($80,431)	$0	$0	$0
	Income Tax Expense	$0	$1,689	$42,853	$59,344	$77,911
NET INCOME		($80,431)	$83,568	$79,583	$110,210	$144,693
Net Profit Margin (%)		-	15.00%	13.00%	16.30%	19.40%

5 Year Annual Balance Sheet

		Year 1	Year 2	Year 3	Year 4	Year 5
ASSETS
	Cash	$16,710	$90,188	$158,957	$258,570	$392,389
	Accounts receivable	$0	$0	$0	$0	$0
	Inventory	$21,000	$23,153	$25,526	$28,142	$31,027
	Total Current Assets	$37,710	$113,340	$184,482	$286,712	$423,416
	Fixed assets	$246,450	$246,450	$246,450	$246,450	$246,450
	Depreciation	$36,960	$73,920	$110,880	$147,840	$184,800
	Net fixed assets	$209,490	$172,530	$135,570	$98,610	$61,650
TOTAL ASSETS		$247,200	$285,870	$320,052	$385,322	$485,066
LIABILITIES & EQUITY
	Debt	$317,971	$272,546	$227,122	$181,698	$136,273
	Accounts payable	$9,660	$10,187	$10,210	$10,694	$11,170
	Total Liabilities	$327,631	$282,733	$237,332	$192,391	$147,443
	Share Capital	$0	$0	$0	$0	$0
	Retained earnings	($80,431)	$3,137	$82,720	$192,930	$337,623
	Total Equity	($80,431)	$3,137	$82,720	$192,930	$337,623
TOTAL LIABILITIES & EQUITY		$247,200	$285,870	$320,052	$385,322	$485,066

5 Year Annual Cash Flow Statement

	Year 1	Year 2	Year 3	Year 4	Year 5
CASH FLOW FROM OPERATIONS
Net Income (Loss)	($80,431)	$83,568	$79,583	$110,210	$144,693
Change in working capital	($11,340)	($1,625)	($2,350)	($2,133)	($2,409)
Depreciation	$36,960	$36,960	$36,960	$36,960	$36,960
Net Cash Flow from Operations	($54,811)	$118,902	$114,193	$145,037	$179,244
CASH FLOW FROM INVESTMENTS
Investment	($246,450)	$0	$0	$0	$0
Net Cash Flow from Investments	($246,450)	$0	$0	$0	$0
CASH FLOW FROM FINANCING
Cash from equity	$0	$0	$0	$0	$0
Cash from debt	$317,971	($45,424)	($45,424)	($45,424)	($45,424)
Net Cash Flow from Financing	$317,971	($45,424)	($45,424)	($45,424)	($45,424)
SUMMARY
Net Cash Flow	$16,710	$73,478	$68,769	$99,613	$133,819
Cash at Beginning of Period	$0	$16,710	$90,188	$158,957	$258,570
Cash at End of Period	$16,710	$90,188	$158,957	$258,570	$392,389