V. Competitive Analysis
This Section's Contents
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Direct & Indirect Competitors
The following remodeling companies operate within a 20-mile radius of [Company Name], thus providing either direct or indirect competition:
WM Inc.
WM Inc. is the #1 waste management company in the region. The company is in charge of [Location]’s residential trash pickup service and serves other towns in the surrounding area. In addition to residential and commercial trash pickup, the company offers dumpsters for rent and other waste management solutions.
Though WM Inc. has a large presence in the area, their dumpster rental service is not popular or well-known. Furthermore, their rental rates are much higher than [Company Name]’s and the rental periods are not as flexible.
Dumpsters.com
Dumpsters.com is a nationwide waste management company that specializes in providing dumpsters for rent. They offer a variety of sizes that serve a multitude of projects. Renting with dumpsters.com is a very convenient process, as they have a large presence nationwide and are open from dawn until dusk.
Though dumpsters.com has a large presence and positive reputation, their pricing is much higher than [Company Name]’s will be. Furthermore, it is impossible to book a rental online as customers must call their local office to get a rental. [Company Name] will offer an online booking option.
Waste Connections
Waste Connections is a dumpster rental and waste management company that offers both residential and commercial waste management solutions. Customers can choose from a multitude of dumpster sizes from a 32-gallon container to a 40-yard dumpster.
Though Waste Connections will continue to thrive, the company has a very low consumer rating due to bad customer service. [Company Name]’s mission revolves around positive customer relationships, so we will have a huge advantage over this competitor.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Customer Focus: [Company Name]’s employees provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the rental process.
- Management: [Founder’s Name] has been extremely successful working in the waste management industry and will be able to use his previous experience to help customers with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
- Flexible Renting Policies: Unlike our competitors, we offer flexible renting policies that allow our customers to rent the perfect dumpster for their projects for as long as they need it.
