IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve residents and businesses in [Location] and its surrounding areas.
A demographic profile of the area is as follows:
| Wilmette | Winnetka | |
|---|---|---|
| Total Population | 26,097 | 10,725 |
| Square Miles | 6.89 | 3.96 |
| Population Density | 3,789.20 | 2,710.80 |
| Population Male | 48.04% | 48.84% |
| Population Female | 51.96% | 51.16% |
| Target Population by Age Group | ||
| Age 18-24 | 3.68% | 3.52% |
| Age 25-34 | 5.22% | 4.50% |
| Age 35-44 | 13.80% | 13.91% |
| Age 45-54 | 18.09% | 18.22% |
| Target Population by Income | ||
| Income $50,000 to $74,999 | 11.16% | 6.00% |
| Income $75,000 to $99,999 | 10.91% | 4.41% |
| Income $100,000 to $124,999 | 9.07% | 6.40% |
| Income $125,000 to $149,999 | 9.95% | 8.02% |
| Income $150,000 to $199,999 | 12.20% | 11.11% |
| Income $200,000 and Over | 32.48% | 54.99% |
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Individuals: Individuals and families often need small dumpster rentals when cleaning out their homes or conducting their own remodeling/renovation projects. We expect this demographic to be the largest consumer segment of our small dumpster rentals.
- Commercial Businesses: Local businesses have a wide range of projects that require proper waste management. These can include renovations or major office cleanings. Therefore, we expect this segment to be in need of our rentals often.
- Construction Companies: Construction companies utilize dumpsters often to throw away waste materials and trash as they work on extensive construction and remodeling projects. We expect that most of our sales will come from construction companies.
