VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the dump trucking industry. Clients can expect to receive the best quality dump trucking services at competitive prices.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Client-focused dump trucking services, that treat each client individually and get the job done right the first time
- Service built on long-term relationships
- Thorough knowledge of the clients and their varying needs
Promotions Strategy
The Company’s promotions strategy to reach the most clientele include:
Publications
[Company name] will announce its dump trucking services launching several weeks in advance through publicity pieces in multiple newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.
Client Referral Programs
[Company name] will create an aggressive client referral program that gives discounts to existing clients for every successful referral.
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Online Marketing
[Company Name] will maintain a website and publish an update on ongoing promotions, discounts, and new feature upgrades on dump trucks. It will invest resources in two forms of geographically-focused internet promotion—organic search engine optimization and pay-per-click advertising. The Company will use highly focused, specific keywords to draw traffic to its website.
Direct Mail
[Company Name] will blanket businesses with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other enticements for people to use dump trucking services.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when receiving dumping services. They will also base their pricing on the competitive market and adjust accordingly so that they are never the most expensive service available.
