IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve residents and businesses within the area that may need local and long-distance dump trucking services for their products or supplies. Additionally, the company will serve some of the largest population centers and construction sites in the area.
Below is a demographic overview of the area:
| Number of customers per day | |
|---|---|
| FY 1 | 25 |
| FY 2 | 35 |
| FY 3 | 45 |
| FY 4 | 55 |
| FY 5 | 75 |
| Annual Lease ( per location) | $50,000 |
| Yearly Lease Increase % | 2.50% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Retailers and Wholesalers: The Company will target retailers, suppliers and wholesalers. The Company will try to secure long-term contracts to provide dump truck services nationwide.
- Construction Companies: The Company will also target construction companies as dump trucks are the core of the construction business. They help move construction material from one place to another. They also have a major role in handling and delivering a large load of material during building and construction activities.
- Manufacturers: Manufacturing businesses are currently among the fast-growing sectors in the US. This means that the need for trucking services is increasing to assure speedy transactions. Manufactures require dump trucks to transport large quantities of construction materials, machines, equipment, dirt, rocks, building materials, and sands et al. over land—typically from manufacturing plants to construction sites.
- Families and Households: The Company will provide its services to families and households living in [location]. The Company will cover both short distance (interstate) and long-distance (intrastate) for its dump trucking activities.
- Small Business Owners and Corporate Organizations: The area in which the company operates have a significant number of small businesses and corporate organizations that may require dump trucking activities to transport waste from one place to another.
