Dry Cleaning Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following establishments are located within a ten-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Cascade Dry Cleaners
Cascade Dry Cleaners is a local small dry cleaner that offers affordable services for the residents of [Location]. They can clean anything that requires dry cleaning, including ball gowns, suits, and linens. They also offer tailoring and alterations for an additional fee. The business is open nearly 24/7 so anyone who is interested in their services can drop off their garments any time.

All American Laundromat
All American Laundromat offers a variety of laundry services. Their services include: Coin-operated washers & dryers, dry cleaning, and wash and fold services. Their main clientele includes multifamily housing, colleges and universities, and hotels. They have three locations in the area.

Super Dry Cleaning
Super Dry Cleaning offers affordable dry cleaning services to anyone living or working near downtown [Location]. They can clean any garment that comes into their store and guarantee speedy service. Customers can choose to pick up their clothes when they are ready or get them delivered for an additional charge.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location is near the center of town, giving us access to commuters, local office workers, and nearby residents.
  • Management: Our management team has years of business and industry experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
  • Environmentally-friendly services: [Company Name] is committed to providing dry cleaning services that are nontoxic and environmentally friendly. We are the only dry cleaner in the area that is committed to providing these services.
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