IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and its surrounding areas.
The community of [company location] is in a populous area with a large demographic target market. There are office buildings, schools, churches, and a local university within five miles. The community also houses multitudes of neighborhoods of all income brackets.
The precise demographics of the town in which our retail location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- University students: the nearby university will be a driver as lots of college-age students, administration, and faculty will flock to the donut shop for a tasty treat.
- Nearby schools: there are a handful of middle and high schools who have students wanting to stop by for a donut.
- Nearby office parks: the area also houses nearby office parks where there are hundreds of office workers Monday – Friday.
- Neighborhoods: there are diverse neighborhoods in the area where there are lots of families who are likely to purchase donuts on any given day.