Donut Shop Business Plan Template [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a new, unique, local donut establishment that will serve freshly made specialized donuts to the community of [company location]. It is owned by [Founder’s Name], an award-winning pastry chef that has perfected his donut recipes over the years and has developed a delicious menu of homemade donuts to be served daily and also offer seasonal/holiday flavors throughout the year. [Company Name] will serve the residents of [company location] who work, attend school, or live in the area.

Products Served

[Company Name] will sell a variety of donuts all expertly crafted in unique flavors. All products will be made using only fresh and all-natural ingredients and sugar. Because each donut is made fresh everyday, it will not include any chemicals or preservatives.

[Company Name] will also offer soda, water, and coffee beverages.

Customer Focus

[Company Name] will serve the community of [company location]. The community is in a diverse, highly populous location where there is a nearby university, local schools, office parks, and neighborhoods within a five-mile radius.

  • 93,606 residents
  • Average income of $65,000
  • 74.9% married
  • 23 schools to include elementary, middle, and high schools
  • Median age: 36 years

In addition to the university, family, office, and school population, there are also a large number of church organizations, blue collar industries, and community non-profit organizations.

Management Team

[Company Name] will be solely owned and operated by [Founder’s Name]. He has been working at five-star restaurant establishments as a pastry chef for over ten years. He has won multitudes of awards, been featured in culinary publications, and has been a widely sought pastry chef all over the country. [Founder’s Name] has perfected his donut recipes and is ready to come back to his hometown of [company location] to proudly serve the local community.

[Founder’s Name] will employ a staff of part-time employees to assist him with the daily donut preparation, customer service, inventory, marketing, and cleanliness of the business.

Success Factors

[Company Name] has several advantages over its competition. Those advantages include:

  • All-Natural and Homemade Ingredients: The company’s competitors are large franchises who use ingredients filled with trans fats to preserve freshness. [Company Name]’s donuts are made fresh, in-store, using all-natural ingredients and natural sugar.
  • Location: [Company Name] will be located in a highly trafficked, prime retail location in a busy intersection of town.
  • Uniqueness: [Company Name]’s donuts are made from a pastry chef who has perfected his recipe. Customers will flock to his donut shop repeatedly as the donuts are made with unique ingredients and are fluffier and more moist than the competition.
  • Pricing: [Company Name] will offer premium artisanal donuts at a price point that is competitive with other establishments and be moderately priced for freshly made donuts.

Financial Highlights

[Company Name] is seeking $100,000 in funding to launch its donut shop. The capital will be used for funding capital expenditures, staffing, marketing and advertising expenses, and working capital.

The breakout of the funding may be seen below:

  • Store design/renovation: $50,000
  • Capital expenditures: $20,000
  • Marketing and advertising: $10,000
  • Staffing costs: $10,000
  • Working capital: $10,000

The following graph outlines the pro forma financial projections for [Company Name] over the next five years:

Year 1Year 2Year 3Year 4Year 5
Revenue$738,000 $1,716,272 $2,007,297 $2,331,125 $2,694,524
Total Expenses$639,595 $1,021,515 $1,110,127 $1,190,308 $1,273,715
EBITDA$98,405 $694,757 $897,169 $1,140,817 $1,420,809
Depreciation$16,560 $16,560 $16,560 $16,560 $16,560
EBIT$81,845 $678,197 $880,609 $1,124,257 $1,404,249
Interest$18,554 $16,235 $13,916 $11,596 $9,277
Pre Tax Income$63,291 $661,962 $866,694 $1,112,661 $1,394,972
Income Tax Expense$22,152 $231,687 $303,343 $389,431 $488,240
Net Income$41,139 $430,276 $563,351 $723,230 $906,732

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