IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 10 mile radius.
The area we serve is populated mostly by moderate to wealthy homeowners and lead busy lifestyles; as a result, they have both the need for dog grooming services and the means to pay for it.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following customer segments:
- Moderate to Wealthy Homeowners: The area in which the Company will operate has a significant population of homeowners. Many homes have dogs as their pets with limited time to keep up with pet grooming and cleaning. Even homes with one parent staying at home can have a need for regular dog grooming services or specialty services from time to time, especially when there are three or more children to care for.
- Wealthy Renters: Many wealthy singles and couples choose to hire dog grooming salons rather than to groom their pets on their own. These wealthy renters tend to work long hours at consulting companies, banks, and financial services and do not have the time or interest in grooming their pets regularly.