I. Executive Summary
This Section's Contents
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[Company Name] is a licensed dog grooming salon in [Location]. We aim to provide excellent pet care at a very reasonable price. Because dogs are part of each home’s family, they deserve the best treatment available. We maintain a safe and dog-friendly environment that assures our clients that their pets are in good hands whenever they leave them at our salon. We position ourselves to be the leading dog grooming salon in the [Location] area with our vast space, high-quality equipment, premium products, specialized services, and professional pet caretakers.
[Company Name] will focus on providing dog grooming services to moderate to wealthy residents as well as personalized services to other clients. These services will include in-home dog grooming service, day/overnight care, pet grooming, dog training, and specialized services done according to the specific request of the clients.
The founder, [Founder’s Name], will also develop proposals for dog grooming and caring specific to the needs of the clients and their pets. [Founder’s Name] will write newsletters to clients describing the best practices in dog grooming and answering frequently asked client questions.
[Company Name] will primarily serve the residents within a 10 mile radius of our location. The demographics of these customers are as follows:
- 52,827 residents
- Average income of $94,700
- 89% married
- 55% in Mgt./Professional occupations
- 95% of residents are homeowners
- Median age: 39 years
In addition to this relatively wealthy adult demographic for a dog grooming salon, there are five large apartment buildings in the area. The residents of these apartment buildings may also require dog grooming services.
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [First name] has been in the pet care business for the past 15 years.
During this time he witnessed firsthand successes and failures in animal care operations and service quality, while developing deep expertise.
[Company name] will also employ an experienced assistant manager to manage admin operations. This will be an experienced operations manager who will be trained in handling the dog grooming salon most of the time. The desired individual will have an undergraduate business degree or years of office or clinic operations management experience. [Company name] will also employ certified dog trainers, experienced caretakers and an on-call veterinarian in case of medical emergencies.
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
- Our location is in a high-wealth area where customers are in need of dog grooming services.
- The management team has a track record of success in the dog grooming services business.
- The local area is currently underserved and residents rely on independent dog caretakers.
[Company Name] is seeking a total funding of $92,000 of debt capital to open its dog grooming salon. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses and working capital.
Specifically, these funds will be used as follows:
- Dog grooming salon design/build: $46,000
- Working capital: $46,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Topline projections over the next five years are as follows:
|FY 1||FY 2||FY 3||FY 4||FY 5|
|Pre Tax Income||$62,455||$881,858||$1,063,023||$1,295,091||$1,556,772|
|Income Tax Expense||$21,859||$308,650||$372,058||$453,282||$544,870|
|Number of locations||1||1||1||1||1|
|Number of orders||3,600||7,776||8,398||9,070||9,796|