V. Competitive Analysis
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Direct & Indirect Competitors
Pampered Paws Pet Resort
Established in 2005, Pampered Paws Pet Resort is a family owned dog boarding and daycare facility. The business has two locations, from which it offers boarding and daycare, as well as dog training and a spa service. The business actively advocates for organizations that help with dogs in need such as rescue programs and adoption homes for special needs dogs. Pampered Paws Pet Resorts offers customers peace of mind by allowing them to view their dogs throughout the day on live webcam feeds. All dogs must be up to date with vaccinations and be neutered/spayed. Full day play (5+ hours) costs $36 per day. Packages and additional services are available.
Le Bone Aventure
Established in 2003, Le Bone Aventure is a dog daycare, boarding, and groomer serving the entire county. The business has two locations known as Bone Homme & Bone Amie. Both locations offer separate indoor and outdoor areas for dogs by size and offer full service grooming facilities. Le Bone Aventure also offers a swim club in an outdoor temperature controlled salt water pool; pricing is dependent on owners choice of individual or group swim lessons. For customer convenience, Le Bone Aventure offers a pickup/ drop off shuttle service for a fee as well as a live stream video service. Full day care (4+ hours) costs $50 per day. Packages and additional services are available.
Waggles
Established in 1999, Waggles is a dog daycare, boarding, and training facility. The business operates from two locations. It also offers an online training option for customers via the online portal, where owners may access report cards, make reservations view webcams, and sign up for classes. The premises are staffed 24/7 with certified trainers. Full day care (5+ hours) costs $48 per day. Packages, training services, and upgrades are available.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of clients having accessibility to their pets. Therefore, it provides periodic check-in texts, and clients may watch a live feed of play and/or rest periods at any time.
- Management: [Founder’s Name] has been extremely successful working in the dog services business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influencers. Furthermore, he will be able to draw from his ties to pet owners from his work at the veterinary clinic to develop an initial client base.
