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Dispensary Business Plan Template [Updated 2021]


V. Competitive Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Edna Dispensary
Founded in 2013, Edna Dispensary is a group of patient advocates and experienced professionals who strive to provide the best in the art and science of medical marijuana. It is a vertically-integrated cannabis operation, cultivating over 50 strains and more than 100 pharmaceutical grade therapies, manufacturing products under 6 brands, and operating dispensaries.

Edna Dispensary’s cultivation facility is located in Franklin, but its 2 cannabis dispensaries are located in Brookline, and Northampton.

Green Garden Remedies
Green Garden Remedies Inc. is a producer and provider of all-natural cannabis products in Massachusetts. It grows all its plants locally and indoors with living super soil. Its licensed, non-profit medical marijuana dispensary was founded by an M.D. and dedicated to helping patients.
Cannabis products available from Garden remedies include flowers, vapes, concentrates and edibles.

CC Dispensary
Established in 2016, CC Dispensary provides medical marijuana products and services to qualifying patients in New York and throughout the United States. Its product line merges industry-leading cannabis cultivation standards with cutting-edge pharmaceutical-quality technology. Each product is precision-engineered to deliver controlled-dose cannabis medicine in a variety of patient-oriented formats and condition-specific cannabinoid concentrations.

In addition, the company offers express ordering, delivery, and video and chat consultations for registered patients, and designated caregivers.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Location: [Company Name]’s location in the downtown area, gives central access to both residents and businesses in the area. The Company also offers adequate parking making it very accessible for customers.
  • Products:The company offers a wide selection of cannabis products from flowers to prerolls to edibles and more.
  • Ambiance: The dispensary is a convenient place to shop for cannabis with relaxing music, a lounge for waiting customers, snack bar, and wifi connectivity.
  • Management: Our management team has years of experience and knowledge on our products that allows us to market and serve customers in the same manner as our most sophisticated competitors.
  • Relationships: Having lived in the community for a number of years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for us to build the brand and awareness.
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