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Dental Business Plan Template [2021 Updated]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Mountain Dental Center
Mountain Dental Center is a dental practice with three locations. The practice consists of four dentists. Dentistry services offered at Mountain Dental Center include exams and cleanings, bonding, bridges, crowns, dentures, extractions, fillings, fluoride treatments, implant restorations, mouth guards, night guards, root canals, sealants, and veneers. In addition, the practice also offers the following dental services: digital x-rays, intraoral camera usage during cleaning and exam visits, oral cancer screening, teeth whitening, snoring prevention, and sleep apnea. Furthermore, the practice offers dental implants, implant-supported dentures, sinus lift augmentation, and bone grafting. Service costs vary depending on needs of patient and treatment plan. The office uses CareCredit to offer payment plans for procedures that aren’t covered by insurance.

Dental Specialists
Established in 1982, Dental Specialists is a dentistry practice that specializes in implant restoration and prostheses as well as partial to full mouth reconstruction. Specific dentistry services offered at Dr. Madden’s office include dental exams and cleanings, digital x-rays, fluoride treatments, dental implants, bridges, crowns, onlay restorations, inlay restorations, amalgam fillings, dentures, composite fillings, root canals, lumineers, porcelain veneers, porcelain crowns, teeth whitening, and periodontal diagnosis and treatment. Dr. Surgi, the head of the practice graduated from the University of Washington Dental School in 1982 and following his degree he completed advanced clinical training at the University of Washington Affiliated Hospitals in the Hospital Residency Program.

Blake Dental
Established in 1979, Blake Dental is a dentistry practice that specializes in aesthetic and restorative dentistry. Services include implants, composite bonding, and crowns. Dr. Blake earned his Doctor of Dental Surgery from the University of Washington in 1976. His office is open Monday through Thursday from 8 am to 5 pm. The practice accepts all major dental insurance

Competitive Pricing

 Annual ExamFillings
Mountain Dental Center$150$350
Dental Specialists$140$325
Blake Dental$135$345

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Client-oriented service: [Company Name] will have a full-time sales manager to keep in contact with clients and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to his clients, and will further keep in touch with his clients through weekly newsletters about dental services.
  • Management: [Founder’s Name] has been extremely successful working in the dental services business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influences. Furthermore, he will be able to draw from his ties to homeowners from his work at King’s Dental Clinic to develop an initial client base.
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