V. Competitive Analysis
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Direct & Indirect Competitors
The following delivery service companies do business within a 20-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Downtown Courier Services
Downtown Courier Services has been a successful courier and delivery service in downtown [location] for years. They provide delivery services to a variety of businesses located downtown and offer great services such as same day delivery, special handling requests, and on call services.
Though Downtown Courier Services is likely to remain successful, they operate in an extremely limited market. They only cater to businesses located in downtown [location] and only deliver packages for a handful of industries. [Company Name] will have a much larger market and geographic range of operation.
National Parcel Service
Established in 1977, National Parcel Service has been a dominant delivery company nationwide. Offering a variety of print, ship, and delivery services, it has become a convenient delivery service for both businesses and individuals.
While we expect National Parcel Service to continue to thrive, the business’ reputation has drastically decreased over recent years. Price hikes, restrictions on services, and labor strikes have given the company a negative public outlook. Individuals and local businesses expect high-quality services when prices increase, and National Parcel Service has not delivered on that. Furthermore, National Parcel Service does not have a history of maintaining long-term relationships with its customers nor treating its employees well. Local residents and companies are looking for a more ethical and friendly service to use instead.
Medical Delivery Inc.
Medical Delivery Inc. has provided an essential service for medical offices and health professionals since 1995. They deliver all sorts of medical products, including equipment, lab specimens, and test results. They also offer on-call services, same day delivery, and fixed route deliveries.
While Medical Delivery Inc. will continue to thrive, they only deliver medical products and are not open to delivering for other industries. Therefore, we will only see competition from them in this one sector.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will put a focus on customer service and maintaining long-term relationships. We aim to be the best delivery service in the area by catering to our customer’s needs and developing a strong connection with them.
- Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his previous experience to provide the best delivery and customer service experiences. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name]’s competitors.
- Relationships: [Founder’s Name] knows many of the local leaders, business managers and other influencers within [location]. With his [X] years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.
- Technology: The delivery service market is one industry that struggles to keep up with technology. Unlike our competitors we will develop an app that will make scheduling delivery services quick and painless. However, we still have a phone number and website for those who prefer to schedule their services through those mediums.
