Dance Studio Business Plan Template [Updated 2023]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is conveniently located in [City, State]. It is a place to learn, enhance and to better the knowledge of the dance basics and foundation. We will provide the community with a comfortable, friendly environment to learn the different dance forms. Developing talents, nurturing abilities, and instilling self-confidence and dance appreciation are the main mission of [Company Name].

Serving people of all ages, abilities and backgrounds, we want to provide an avenue for people who are looking for creative self expression, exercise and/or social opportunities through dance. We are dedicated to providing the highest quality of professional instruction in a safe and creative non-competitive environment.

[Company Name]’s History

[Founder’s Name] started[Company Name] as a one-room ballet studio in [location]. It was first opened to offer summer hip-hop dance class to kids; [Founder’s Name]’s diversion from his regular work as a writer. As more people found out about the dance class, the students grew from [x] to [x] students and [Founder’s Name] started organizing classes of other dance forms like Tap, Jazz, Contemporary, and Acro by hiring new dance teachers. As new classes are offered, [Founder’s Name] decided to open up his dance studio for other dance groups who need a space to practice.

Since incorporation, [Company Name] has achieved the following milestones:

  • Found office space and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

Below are [Company Name]’s service offerings:

Group Classes
This is the main service of [Company Name] where a specific form of dance is taught for each class. It provides the students an experience to work with different partners and groups. It promotes comfort and camaraderie. These classes are available every week at every level, from basic beginner through advanced competitive styling.

Private Lessons
An instructor works one-on-one with the students and gives personalized training and dance routines according to the student’s needs. This is usually done at the studio on a fixed schedule or at the student’s home if requested.

Practice Dances
A monthly performance showcase is organized for students to be able to practice dancing in front of a crowd. This prepares them for final performances and allows them to

Facility Rental
[Company Name] is open to be rented by dance groups, other dance teachers or yoga instructors with no studio of their own yet, and other personalities needing a space for events like parties, weddings, receptions, musical events, etc.

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