V. Competitive Analysis
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Direct & Indirect Competitors
King & Hartfield Grouop – direct competitors
Although considered a direct competitor sharing in a similar business, King & Hartfield does not design coworking spaces. All models or build-out plans are purchased from a repository held by furnishing companies that create designs for coworking spaces. There are 11-12 plans from which clients must choose in order for King & Hartfield to provide build outs and other processes. [Company Name] creates each build out plan and design on a custom basis for our clients.
Clarkson Coworking Connections – indirect competitors
Clarkson provides their lists of available coworking personnel with jobs that are situated in coworking spaces. This is done in an attempt to place suitable personnel in coworking situations that may be familiar, albeit uncomfortable or noisy.
Moss & Associates – direct competitors
This company has been in existence for 5 years and has created a short list of successful coworking space build outs. The company does not design or build out space for more than 10 people, working from the platform that too many people in community spaces are less beneficial overall than those that may house only 5 or 10 people. Given this limit, [Company Name] is positioned to succeed in the larger projects requiring more accommodations and, thus, larger revenues and gains.
[Company Name] holds several compelling advantages over competitors, listed as follows:
- A decade of experience in commercial real estate by [Founder Name], [Founder Name] and [Founder Name] adds a unique, definable value to [Company Name]. Having sold over 36M in land and properties, the founders are fully experienced in buying and leasing of commercial properties.
- The scope and purpose of each client’s plan is another competitive advantage for [Company Name]. Each coworking space is custom-designed, measured for space allowances, fit with furnishings and brought through to completion on time. No other coworking space business can make this claim.
- The founders of [Company Name] are building today on a long-term strategy for tomorrow: franchising the current design-and-build model throughout the US by 2025.