IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] serves a statewide target market of over 64,000 businesses and a population of over 9M people. Of this large market, [Company Name] has positioned the following customer segments as our target market:
- Individuals with a moderate to high-income level
- Individuals who are more concerned with guaranteed delivery than cost of delivery
- Companies that prepare confidential materials
- Companies that issue cash or liquid assets of any kind
- Companies that generate legal documents
- Corporations that will use contracted services on a yearly basis
Future target markets may include individuals or corporations who want to use courier delivery services to set up/take down conference or trade show booths, and deliveries for oversized or unique items.
Additional target audiences may include secondary product or service items that support courier deliveries: food deliveries, alcoholic product deliveries, gift items, etc.
Customer Segmentation
Clients of [Company Name] include primary and secondary targets:
Primary Client base:
- Companies that utilize courier deliveries
- Individuals who value guaranteed delivery times over cost of delivery
Secondary Client base:
- Individuals or companies who want a lower-cost courier service
- Individuals or companies who want options for freight deliveries
