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Cosmetic Business Plan Template [Updated 2022]

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VI. Marketing Plan


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The [Company Name] Brand

[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the cosmetics industry. The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering a wide portfolio of cosmetic products manufactured for men and women
  • Convenient location
  • Comfortable, customer-focused environment
  • Moderate price point
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be businesses and individuals throughout the U.S. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events
Before opening the cosmetic manufacturing business, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base and companies to encourage their friends to make a purchase for the first time.

Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that they lose each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

Pricing strategy is one of the most important functions that any business can plan for attracting customers. Prices are a foundational element of a company’s revenues—if managed carefully, they can generate high profits.

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the products they are paying for. The customer can expect to receive high-quality cosmetic products for a more affordable price than what they pay at an ultra-premium cosmetic shop.

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