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Cosmetic Business Plan Template [Updated 2022]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Beauty Supplies Inc.
Beauty Supplies Inc. is one of the popular cosmetic manufacturing companies and has been in business for xx years. Beauty Supplies Inc. offers a wide array of products that one would expect in cosmetics and self-care. Besides this, Beauty Supplies Inc. also manufactures makeup supplies and tools. The belief that customer satisfaction is as important as their products has helped Beauty Supplies Inc. garner a vast base of customers, which continues to grow day by day.

Beauty Supplies Inc. generally has low and medium-priced options for each type of product. However, they do not provide eco-friendly products that [Company Name] plans to carry.

Total Beauty
Total Beauty provides its customers with hundreds of beauty products that they can browse from the comfort of their homes. Customers are able to browse through their vast database from one central location. Total Beauty categorizes skincare, haircare, and beauty products, to make it easy to find what its customers are looking for.

Cosmetic Palace
Cosmetic Palace was established in [xx]. It has a strong reputation for providing the best products to its clients. Cosmetic Palace’s current location is in [location], which is filled with salons and retail stores. Cosmetic Palace caters to a high-end clientele looking to buy premium cosmetics.

Competitive Advantage

[Company Name]’s biggest competitive advantage lies in the quality of the products and the expert team.

  • High-Quality Ingredients: [Company Name] uses all-natural, organix ingredients and continuously strives to improve its products offerings. The cosmetic products do not contain any harmful chemicals. Instead, the company uses advanced organic and natural preservatives that cause no harm to the skin.
  • Management: The Company’s management team has years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all local leaders, newspapers, and other influencers, including the local leaders who fought the [Competitor] opening two years ago. It will be relatively easy for the company to build branding and awareness of the store and establish several product lines.
  • Sustainability: [Company Name] will be a zero-waste company with its plastic-negative packaging. It will maintain its eco-friendly status while scaling up to meet demand.
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