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Cosmetic Business Plan Template [Updated 2022]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve retail businesses and individuals throughout the U.S.

The precise demographics are as follows:

 United States
Total Population312,796,426
Population Male49.00%
Population Female51.00%
Median Age37.5
Target Population by Age
Age 18 to 249.99%
Age 25 to 3413.08%
Age 35 to 4412.94%
Age 45 to 5414.64%
Age 55 to 6412.43%
Median Household Income$57,639
Households w/disposable income
Income $50,000 to $74,99918.03%
Income $75,000 to $99,99912.97%
Income $100,000 to $124,9998.65%
Income $125,000 to $149,9995.40%
Income $150,000 to $199,9995.12%
Income $200,000 and Over5.34%

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Individual Buyers: Individual consumers, especially women will be key targets for the company’s e-commerce business.
  • Beauty Salons: The second target group comprises beauty salons, as beauty salons require cosmetics to treat their customers and also sell beauty products. The company will offer their products, at wholesale to this segment.
  • Retail Locations: The third group comprises the retail locations who will sell their products in their brick and mortar stores.
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