IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve retail businesses and individuals throughout the U.S.
The precise demographics are as follows:
| United States | |
|---|---|
| Total Population | 312,796,426 |
| Population Male | 49.00% |
| Population Female | 51.00% |
| Median Age | 37.5 |
| Target Population by Age | |
| Age 18 to 24 | 9.99% |
| Age 25 to 34 | 13.08% |
| Age 35 to 44 | 12.94% |
| Age 45 to 54 | 14.64% |
| Age 55 to 64 | 12.43% |
| Median Household Income | $57,639 |
| Households w/disposable income | |
| Income $50,000 to $74,999 | 18.03% |
| Income $75,000 to $99,999 | 12.97% |
| Income $100,000 to $124,999 | 8.65% |
| Income $125,000 to $149,999 | 5.40% |
| Income $150,000 to $199,999 | 5.12% |
| Income $200,000 and Over | 5.34% |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Individual Buyers: Individual consumers, especially women will be key targets for the company’s e-commerce business.
- Beauty Salons: The second target group comprises beauty salons, as beauty salons require cosmetics to treat their customers and also sell beauty products. The company will offer their products, at wholesale to this segment.
- Retail Locations: The third group comprises the retail locations who will sell their products in their brick and mortar stores.
