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Coffee Shop Business Plan Template [2019 Updated]

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IV.Customer Analysis


You can download the Coffee Shop business plan template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name]will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The area residents and workers we serve are affluent and hard-working and are expected to drink coffee more often and regularly than the national averages.

The precise demographics of the town in which our retail location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following three customer segments:

  1. Couples: The restaurant will attract couples looking for a spot to meet between and before meal times.
  1. Local workers: Approximately 1,750 individuals work in offices or stores within a quarter mile of our location and we expect a fair portion of these individuals to frequent us before starting in the morning, on lunch breaks, and after leaving work.
  1. Shoppers: Due to our location on a traditional main street, visiting shoppers from the town and beyond will visit when they tire from walking or are in need of a snack while window shopping.

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Coffee Shop Business Plan Template [2019 Updated]
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