Coffee Roaster Business Plan Template [Updated 2024]

/ 7390 0

VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering premium coffees made from coffee beans freshly roasted in-house.
  • Located in an optimal community for residents, commuters and workers.
  • Offering certified organic coffee beans harvested on sustainable farms.

Promotions Strategy

[Company Name] will target all residents, workers and commuters of [company location] within a 10-mile radius. The company’s promotion strategy to reach the most clientele includes:

Public Relations
[Company Name] will work with local media to create a newsworthy editorial segment of our unique back story and the addition of expanded services via the drive-up and walk-up Express Delivery bay. This will be featured in local newspapers and the “lifestyle” feature in the Saturday edition, as well as on local television stations.

Social Media
[Company Name] will increase social media call-outs and targeted posts to introduce our expanded Express Delivery service. The emphasis on the company history and unique aspects of coffee bean roasting will be explored in a series of blog posts by [Company Founder] to develop a larger audience of coffee aficionados. Upcoming special events, such as the coffee giveaway during the launch of our Express Delivery service, and seasonal coffee flavors will also be announced on social media and in the press.

Website
[Company Name] will create a website that includes a splash page, directing customers to interactive pages. One page will demonstrate the process of coffee bean roasting, and one will contain a video from [Company Founder] discussing his background and family history. Seasonal coffee flavors and specials will also be introduced.

Partnerships with Local Businesses
[Company Name] will align with businesses in the area to introduce the coffee experience at our company. This marketing strategy will include free coffee tastings for employees during breaks, “Coffee Talks” by [Company Founder], and free-coffee vouchers for employees who visit our company for the first time.

Promotions for Residents and Commuters
Each week at [company location], [Company Founder] will introduce new flavors of coffee in free demi-cups to residents and commuter customers. These once-a-week introductions will be followed by a coffee bean roasting demonstration.

Pre-Opening Events
During the month prior to the launch of our Express Delivery service, names of commuters will be collected for a drawing to be held at the opening of Express Delivery service. Seven winning names will be drawn by [Company Founder] to receive free coffee at [Company Name] for one full year.

Billboard
[Company Name] will highlight the Express Delivery service on the speedway billboard just prior to the exit ramp near [company location]. The billboard will call out the [Company Name] app, which offers ease of use in pre-selection of coffee, pre-payment for coffee and fast pick-up of prepared coffee at the Express Delivery service bay.

Pricing Strategy

[Company Name]’s pricing will be appropriate for the high-quality coffee and level of service associated with a premium coffee bean roasting experience. Customers will feel they have received great value and a superior product.

Pages : 1 2 3 4 5 6 7 8 9 10