Coffee Roaster Business Plan Template [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following businesses are located within a 5-mile radius of [Company Name], thus providing either direct or indirect competition:

Whole Bean Roasting Company
This coffee company is a direct competitor, however it is 7 miles away from our location. The coffee roasting company has only one coffee bean roaster and serves mild to dark freshly-roasted coffees. The company has no stated emphasis on serving certified organic coffee or using coffee beans from sustainable farm sources.The Whole Bean Roasting Company sells breakfast and lunch items in addition to coffee; such as breakfast rolls, donuts, muffins, sandwiches and wraps.

Go Coffee Go
As part of a family-owned, city-wide chain of 10 coffee shops, Go Coffee Go is located 3 miles from [Company Name]. The coffee shop offers no indoor seating, with a focus on serving walk-up customers only. Go Coffee Go sells blended brands of coffee at low prices for light, medium and dark coffees. Coffee is sold in medium, large and extra-large coffee cups with plastic coffee cup lids. Although this coffee outlet is nearby, the competitor sells generic coffee bean blends that do not compare to the coffee flavors of our company. There is no emphasis on organic coffee or sustainable growing methods.

Le Entourage Bistro
This small, French-themed restaurant serves breakfast, lunch and dinner and is located 4 miles from [Company Name]. An extensive menu features French and American foods in a romantic atmosphere. Premium coffees and espresso drinks are offered on the menu; however, no coffee beans are roasted on-site. Prices for coffees and espresso drinks are priced at higher levels and served in china cups or espresso shot glasses. Although this indirect competitor serves primarily as a restaurant, customers are within the demographics of [Company Name].

Competitive Advantage

[Company Name] has several advantages over its competition. Those advantages include:

  • Ingredients and menu: Coffee beans are freshly-roasted for optimal flavor, resulting in premium coffees. Traditional coffee flavors are always on the menu, including light, medium and dark coffees. In addition, unique holiday flavors, such as spicy, chocolate, or fruity coffee bean flavors are offered as seasonal specials. No other coffee roaster company offers the wide variety and flavors as does our company.
  • Management: The unique family coffee-roasting heritage of [Founder’s Name] guarantees that each batch of coffee beans are roasted to perfection. [Founder’s Name] is also highly-experienced in the operations and management of a coffee roasting company and brings a warm and welcoming atmosphere to the neighborhood.
  • Certified organic and sustainable: Only certified organic coffee beans are roasted at [Company Name]. All coffee beans are grown on sustainable farms to avoid damaging the crops or harming the farmland on which the beans are grown. No direct competitor offers organic or sustainable products.
  • Location: Our location is perfectly suited to neighborhood residents who walk or drive to our coffee house. Additionally, professionals and executives who work nearby can easily locate our company. Drivers who commute can also find our location with ease, as we are located directly off the speedway. Each of the customer segments create advantageous opportunities for strong company growth within the next 3 to 5 years.
  • Relationships: [Founder’s Name] welcomes the community by using our location as a gathering place for customers, friends and families to relax, converse and enjoy one another’s company.
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