II. Company Overview
This Section's Contents
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Who is [Company Name]?
[Company Name] is a premium coffee house located at [insert location here] that serves the finest organic coffee sourced from sustainable growers around the world. Our name, [Company Name], represents our global search for coffee beans that not only satisfy every coffee aficionado, but also allow us to serve our world by being mindful in our sourcing of those coffee beans.
From sweet and smooth-bodied Brazilian coffee beans to the fruity, berry notes of African coffee beans, we select and roast only those beans that will offer the highest degree of rich coffee results. Our coffee roasters produce small batches of freshly-roasted coffee beans on a regular basis and we produce holiday coffee flavors during special seasons of the year.
Our dedication to serving delicious coffee is backed by our determination to source only certified organic coffee beans that are sustainably grown. In this way, we can satisfy our community of coffee lovers as we serve our world with commitment and care.
[Company Name]’s History
[Company Name] is led by [Founder’s Name], who immigrated to America as a teen, bringing with him the coffee bean roasting methods created by his grandfather in Brazil.
[Founder’s Name] learned how to roast beans to the perfect point of flavor perfection. After immigrating, he worked in a coffee roasting company, where he learned how to manage, market and successfully operate a coffee roasting business before he started [Company Name].
[Founder’s Name] earned a bachelor’s degree in culinary services and also worked for 6 years at a coffee roaster company, where he learned the operations and management structure of the company. [Founder’s Name] is a member of the International Association of Culinary Professionals.
[Company Name]’s Products/Services
Below is the current list of offerings at [Company Name]:
- Brewed coffee in small, medium and large sizes
- Iced coffee in small, medium and large sizes
- Americano coffee in small, medium and large sizes
- Cold-pressed coffee in small, medium and large sizes
- Coffee latte in small, medium and large sizes
Premium coffee flavors:
- Light, floral coffee flavors – African and Costa Rican coffee beans
- Medium, nutty coffee flavors – South American coffee beans
- Dark, fragrant and rich coffee flavors – Vietnamese coffee beans
Holiday/seasonal coffee flavors include:
- Light blend, cinnamon coffee notes – South African coffee beans
- Medium blend, chocolate coffee notes – New Guinea coffee beans
- Dark blend, spicy coffee notes – Southeast Asian coffee beans
