IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas in a 10 mile radius.
The area we serve is populated mostly by the middle and upper class and lead busy lifestyles; as a result, they have both the need for cleaning services and the means to pay for it.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following three customer segments:
- Middle and Upper Class Homeowners: The area in which the Company will operate has a significant population of homeowners. Many homes have two working parents with limited time to keep up with housekeeping and cleaning. Even homes with one parent staying at home can have a need for regular cleaning services or specialty services from time to time, especially when there are three or more children to care for.
- Wealthy Renters: Many wealthy singles and couples chose to rent apartments and homes rather than to buy because of a temporary living situation in [company location]. These renters tend to work long hours at consulting companies, banks, and financial services and do not have the time or interest in cleaning their apartments regularly.
- Apartment Management Companies: There are five apartment buildings in the vicinity which may be interested in outsourcing their cleaning services for apartment units when they are vacated.