Chiropractic Business Plan Template
[Updated 2024]

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VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

[Company name] seeks to position itself as a respected, results-oriented competitor in the chiropractic industry. Customers can expect to receive services from experienced chiropractors at a moderate price point.

The [Company Name] brand will focus on the company’s unique value proposition:

  • Offering effective chiropractic treatment
  • Convenient location
  • Comfortable, customer-focused environment
  • Moderate price point
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be individuals living in [company location] and its surrounding areas. The Company’s promotions strategy to reach the audience includes:

Pre-Opening Events
Before opening the chiropractic clinic, [Company Name] will organize pre-opening events for prospective customers, local merchants and press contacts. These events will create buzz, and awareness for [Company Name] in the area.

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its products and services in popular magazines and news dailies.

Local Publications
[Company name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. It will run regular advertisements to maintain exposure to relevant markets. Community newspapers, college publications, healthcare programs, and similar channels will be a major promotion effort.

Word of Mouth Marketing
[Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their service for the first time.

Special Offers
Offers and incentives are an excellent approach to assisting businesses in replenishing the churn in their customer base that inevitably occurs each year. The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when receiving chiropractic care. The customers can expect to receive high-quality chiropractic care at a more affordable price than what they pay at the city’s longest-established chiropractic clinic.

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