V. Competitive Analysis
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Direct & Indirect Competitors
Competitor 1
Competitor 1 is a family practice, serving patients from infancy to the elderly. Competitor 1 feels proud to provide excellence in Chiropractic education, care, and service to the community. Competitor 1 is focused on helping the community achieve their optimal lifestyle through Chiropractic care that is designed to keep them well. Competitor 1’s treatment protocols are specifically designed to help the body heal naturally, stabilize and prevent future problems and ultimately preserve long-term mobility — so that people can Live and Move Well for the rest of their life.
Competitor 2
Unlike conventional medicine, which focuses on attempting to treat disease once it occurs, the chiropractic care offered by Competitor 2 at [location] emphasizes the importance of improving your health in an effort to reduce the risk of pain and illness in the first place. [Founder’s Name] and his staff are committed to serving the [location] area with chiropractic and holistic health care.
Competitor 3
Competitor 3 believes that its patients are empowered by understanding how their bodies function optimally and implementing best practices to support this level of wellness and health in their daily lives. Competitor 3 offers family chiropractic services using the whole-body approach. The ultimate goal of the company’s chiropractors is to help restore and maintain the body’s natural state of ideal health. Competitor 3 is dedicated to providing positive life-changing results through excellent chiropractic care.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: The Company’s management team has xx years of experience that allows them to market to and serve customers in a more sophisticated manner than the competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Great service at an affordable price: The chiropractic services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
