IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve individuals residing in [company location] and its surrounding areas.
The precise demographics of the town in which the center location resides is as follows:
| Fort Lauderdale, FL | |
|---|---|
| Total Population | 9,818,605 |
| 15 to 19 years | 753,630 |
| 20 to 24 years | 752,788 |
| 25 to 29 years | 759,602 |
| 30 to 34 years | 716,129 |
| Total Households: | 3,218,511 |
| Household income $50,000 to $74,999 | 550,971 |
| Household income $75,000 to $99,999 | 382,770 |
| Household income $100,000 to $149,999 | 440,285 |
| Household income $150,000 to $199,999 | 187,449 |
| Household income $200,000 or more | 208,954 |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Out-of-pocket payers: The town has a significant upper middle class population, who are more likely to be able to afford out-of-pocket payments.
- Private health insurance: The town’s large population of middle class and upper middle class families are also more likely to have private health insurance. However, many private health insurance policies cover only routine chiropractic care, or limit the number of visits.
- Workers comp and auto insurance claimants: The Company will also serve injured individuals whose workers comp and auto insurance policies cover chiropractic care.
