Chiropractic Business Plan Template
[Updated 2024]

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IV. Customer Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve individuals residing in [company location] and its surrounding areas.

The precise demographics of the town in which the center location resides is as follows:

Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Out-of-pocket payers: The town has a significant upper middle class population, who are more likely to be able to afford out-of-pocket payments.
  • Private health insurance: The town’s large population of middle class and upper middle class families are also more likely to have private health insurance. However, many private health insurance policies cover only routine chiropractic care, or limit the number of visits.
  • Workers comp and auto insurance claimants: The Company will also serve injured individuals whose workers comp and auto insurance policies cover chiropractic care.
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