II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here], a chiropractic practice located in [Location] that focuses on diagnosing and treating patients through general chiropractic care.
The Company’s primary service includes general chiropractic care specializing in treating cervical vertebrae subluxation. The clinic will have varied hours to accommodate a broad range of client schedules.
[Company Name]’s History
[Founder’s Name] is a highly experienced and qualified chiropractor with a passion for serving patients and helping them manage their pain through the use of spinal adjustments. He has been a chiropractor for [x] years. [Company Name] will work to become known as a cervical spinal specialist in [Location], offering treatment focused on correcting Atlas and Axis misalignments as a first line of treatment.
Upon surveying the existing patient base and finding the potential center location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local residents to assess the most desirable location for the Chiropractic Clinic.
Since incorporation, the company has achieved the following milestones:
- Found office space and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website
- Created the list of services offered
- Began recruiting key employees with experience in chiropractic care and/or medical office management
[Company Name]’s Products/Services
The Company will provide the following chiropractic services to its customers:
- General chiropractic care
- Family chiropractic care
- Sports and rehabilitation chiropractic care
- Ancillary services (massage therapy, nutrition and orthotics retail, etc.)