III. Industry Analysis
[Company Name] competes against large-scale cattle farmers in the U.S. With the largest fed-cattle industry in the world, the United States is also the world’s largest producer of beef, primarily high-quality, grain-fed beef for domestic and export use. Beef cattle production in the US is a $66 billion industry, making it the 2nd largest agriculture industry. The market size of the Beef Cattle Production industry is expected to increase by 4.5% over the next five years.
Improving the living standards of the people in the country has resulted in a shift in meat preferences, with most choosing beef-based products rather than products derived from pork and chicken.
