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Catering Business Plan Template [2020 Updated]

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V.Competitive Analysis


You can download the Catering business plan template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following prominent caterers are located within a 15 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Elegant Catering

Elegant Catering is the town’s leading caterer and has been in business for 32 years. Elegant offers a wide array of foods, full event planning services, and event design services (floral and décor).

Elegant has an extensive menu and an established clientele, but does not serve a large number of clients who cannot afford its top tier prices.

Old Time Organic

Old Time Organics has been in business for 5 years. Old Time offers a variety of baked goods, organic teas and coffees, and sandwiches.

While Old Time Organics’ food is entirely organic, they have a very limited selection of items and specialize in breakfast and lunch delivery. They have a retail location with four sit down tables and do not handle large, upscale social or corporate events.

Freddy’s Catering

Freddy’s Catering is a recently opened caterer with a festive attitude and brand that especially appeals to parents throwing parties for children. Freddy’s offers breakfast, lunch, and dinner.

[Company Name] has several advantages over Freddy’s Catering including:

  • Freddy’s Catering only offers limited menu options without room for customization.
  • Freddy’s cater-waiters have a laid-back attitude giving the company’s service a less formal

We expect that Freddy’s Catering will continue to thrive based on its brand. However, we expect that more and more customers will frequent [Company Name] based on the high-quality food and service it offers.

Competitive Pricing

Type of foodElegantOld TimeFreddy's
Breakfast$9 - $12$12-$15$15-$18
Lunch$12-$19$19-$22$20-$24
Dinner$35-$45$55-$75$85-95
Dessert$5-$6$7-$9$8-$10

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Menu Customization: Offering extensive menu options and allowing extensive customization of menu options, [Company Name]
  • Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
  • Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our catering business
Catering Business Plan Template [2020 Updated]
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