You can download the Catering business plan template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name]will serve the residents and businesses operating in [company location] holding special events and meetings.
The area we serve is affluent and has the disposable income/profits required to demand off-premises catering services.
The precise demographics of the town in which our business is based are as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Brides: Serving on-site rehearsal dinners, engagement parties, bridal showers, and wedding receptions for brides.
- Parents: Serving parents of graduating students holding graduation parties as well as those holding large birthday parties, confirmation parties, bar and bat mitzvahs, quinceañeras, etc.
- Corporations: Serving companies holding meetings, conferences, product launches, press events, celebrations, etc requiring off-premises catering.
- Non profits: Serving non profits holding fundraisers, galas, auction events, gallery openings, etc. requiring off-premises catering.