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Catering Business Plan Template [2021 Updated]


II. Company Overview

You can download the Catering business plan template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here] is a new, upscale catering business focusing on providing a variety of cuisines and services for private and corporate events and meetings

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the catering business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] learned of a catering business that enjoyed tremendous success. After several discussions with the owner of the catering business, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.

[Company Name]’s History

Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential kitchen facility and office location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on the property and the local market to assess whether it will be the most desirable location for the kitchen facility.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo and website located at www…
  • Created the menu
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the restaurant and cateringindustries

[Company Name]’s Services

[Company Name]will offer a full menu of food, event planning and décor services, and referrals to additional event vendors for other services.

Below is [Company Name]’sinitial menu. As you can see, all items are classified under the following eight main categories:

  1. Appetizers
  2. Soups
  3. Salads
  4. Sandwiches
  5. Entrees
  6. Desserts
  7. Breakfasts
  8. Beverages
[Company Name] Initial Menu  
Black Bean SoupCobb Salad
Broccoli Cheddar SoupWaldorf Salad
Cabbage SoupGarden Salad
Clam ChowderSouthwest Chicken Salad
French Onion SoupAsian Steak Salad
Split Pea With Ham Soup
Vegetarian ChiliDesserts
Wild Mushroom BisqueBanana Nut Pound Cake
Chocolate Chip Muffin
AppetizersEnglish Toffee Cookie
Veggies and DipLemon Pound Cake
Grilled Eggplant with Tomato SauceTiramisu
Avocado and Spinach DipFlourless Chocolate Cake
Grilled Tofu SkewersMarble Pound Cake
Chicken and Pepper Skewers
Sandwiches and WrapsContinental Breakfast
Baja Turkey SandwichEggs and Bacon
Caprese SandwichBreakfast Wraps
Chicken Pesto SandwichSmoked Salmon with Bagels
Eggplant And Mozzarella SandwichBrunch Buffet
Spicy Tuna Sandwich
Tuna MeltBeverages
Ginger Chicken with Grilled Bok ChoyLiquors
Moroccan Chicken with Cous CousCoffees, Teas, and Juices
Prime Rib Eye Steak with BroccoliSoft Drinks
úÿÿÿÿÿÿÿÿÿ Braised Lamb with Polenta
Grilled Salmon with Lemon and Dill
Vegetable Stir Fry


Facility Design

[Company Name] will develop a 4,000 square foot kitchen and office space whose key elements will include the following:

  • Kitchen area
  • Storage Room
  • Sales and administrative office
  • Restroom

The facility location has 10 dedicated parking spots which should suffice for staff, as clients will be met on location primarily.

[Company Name] plans to have the office open 6 days a week, from 8 AM to 6 PM. Service hours will be available around the clock, 7 days a week.

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