II. Company Overview
This Section's Contents
You can download the Catering business plan template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a new, upscale catering business focusing on providing a variety of cuisines and services for private and corporate events and meetings
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the catering business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] learned of a catering business that enjoyed tremendous success. After several discussions with the owner of the catering business, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.
Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.
[Company Name]’s History
Upon returning from Fort Lauderdale, surveying the local customer base, and finding a potential kitchen facility and office location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
[Founder’s Name] has selected an initial location and is currently undergoing due diligence on the property and the local market to assess whether it will be the most desirable location for the kitchen facility.
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website located at www…
- Created the menu
- Determined equipment and inventory requirements
- Began recruiting key employees with experience in the restaurant and cateringindustries
[Company Name]’s Services
[Company Name]will offer a full menu of food, event planning and décor services, and referrals to additional event vendors for other services.
Below is [Company Name]’sinitial menu. As you can see, all items are classified under the following eight main categories:
|[Company Name] Initial Menu|
|Black Bean Soup||Cobb Salad|
|Broccoli Cheddar Soup||Waldorf Salad|
|Cabbage Soup||Garden Salad|
|Clam Chowder||Southwest Chicken Salad|
|French Onion Soup||Asian Steak Salad|
|Split Pea With Ham Soup|
|Wild Mushroom Bisque||Banana Nut Pound Cake|
|Chocolate Chip Muffin|
|Appetizers||English Toffee Cookie|
|Veggies and Dip||Lemon Pound Cake|
|Grilled Eggplant with Tomato Sauce||Tiramisu|
|Avocado and Spinach Dip||Flourless Chocolate Cake|
|Grilled Tofu Skewers||Marble Pound Cake|
|Chicken and Pepper Skewers|
|Sandwiches and Wraps||Continental Breakfast|
|Baja Turkey Sandwich||Eggs and Bacon|
|Caprese Sandwich||Breakfast Wraps|
|Chicken Pesto Sandwich||Smoked Salmon with Bagels|
|Eggplant And Mozzarella Sandwich||Brunch Buffet|
|Spicy Tuna Sandwich|
|Ginger Chicken with Grilled Bok Choy||Liquors|
|Moroccan Chicken with Cous Cous||Coffees, Teas, and Juices|
|Prime Rib Eye Steak with Broccoli||Soft Drinks|
|úÿÿÿÿÿÿÿÿÿ Braised Lamb with Polenta|
|Grilled Salmon with Lemon and Dill|
|Vegetable Stir Fry|
[Company Name] will develop a 4,000 square foot kitchen and office space whose key elements will include the following:
- Kitchen area
- Storage Room
- Sales and administrative office
The facility location has 10 dedicated parking spots which should suffice for staff, as clients will be met on location primarily.
[Company Name] plans to have the office open 6 days a week, from 8 AM to 6 PM. Service hours will be available around the clock, 7 days a week.