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Car Rental Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Car Rental Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a car rental agency with [x] branches and a network of over [x] associated rental offices all over [location]. We manage a fleet of over [x] new, luxuriously equipped cars. We cater to companies and individuals who appreciate the highest quality of assistance and require a fast and professional car rental service, whether it be for business or leisure. In order to meet the ever-changing needs of our customers, we are continuously improving the quality of our fleet and service.

We provide all types of rental services, from short-term rental to long-term contracts for up to 5 years. We service both business and leisure customers.

[Company Name]’s History

[Company Name] company was founded by [Founder’s Name] in [month, year]. Through the years the company established a reputation for its commitment to offer quality, timely and unparalleled customer service. It has since grown and added luxury cars and vans to its line-up of available vehicles.Enriched with a high qualified staff and crew, [Company Name] is always aiming at customer satisfaction and the fulfilment of their needs.

Since incorporation, the Company has achieved the following milestones:

  • Found a business location and signed Letter of Intent to lease it
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] offers premium vehicles without premium prices. We have over [x] rental vehicles in our fleet, including cars from some of the best car manufacturers in the world. Customer favorites include BMW, Mercedes-Benz, Audi and Volkswagen.

Our rental cars are regularly replaced so clients can feel confident that they will be behind the wheel of a well-maintained and up-to-date rental. All car models we provide are in excellent condition.

[Founder’s Name] will be able to provide clients with the following services:

  • Convertible Car Rental
  • Luxury Car Rental
  • Minivan Rental
  • SUV Rental
  • Passenger Van Rental
  • Long-Term Car Rental
  • One-Way Car Rental
  • Unlimited Miles Car Rental

As [Founder’s Name] understands, the key to a successful car rental business is being responsive to the particular needs of clients. [Founder’s Name] will have a full-time assistant manager who will, among other things, manage operations and will free up the time of [Founder’s Name] to work on sales and customer service.

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