Cannabis Cultivation Business Plan Template [Updated 2024]

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VI.Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

[Company name] seeks to position itself as a grower of craft, high-quality cannabis. Customers can expect to receive organically produced cannabis offered at reasonable prices.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Convenient location
  • Strain options based on end consumer needs
  • Moderate price point
  • Stellar customer service

Promotions Strategy

[Company Name] expects its target market to be dispensaries within a 30-mile radius of its location. [The Company’s] promotions strategy to reach these dispensaries includes:

Trade Publications

[Company name] will announce its first harvest several weeks in advance through publicity pieces in multiple trade newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.

Networking Events

[Company name] will promote itself by distributing marketing materials and participating in local networking events.

Direct Mail

[Company Name] will send all area dispensaries direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for dispensaries to enter into purchase agreements.

Ongoing Customer Communications

[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new strains, harvests and more.

Pre-Opening Events

Pricing Strategy

[Company Name]’s pricing will be competitive so dispensaries feel they receive great value when purchasing flower. Dispensaries can expect high quality organic products and honest negotiations when securing contracts.

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