VI.Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company name] seeks to position itself as a grower of craft, high-quality cannabis. Customers can expect to receive organically produced cannabis offered at reasonable prices.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient location
- Strain options based on end consumer needs
- Moderate price point
- Stellar customer service
Promotions Strategy
[Company Name] expects its target market to be dispensaries within a 30-mile radius of its location. [The Company’s] promotions strategy to reach these dispensaries includes:
Trade Publications
[Company name] will announce its first harvest several weeks in advance through publicity pieces in multiple trade newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets.
Networking Events
[Company name] will promote itself by distributing marketing materials and participating in local networking events.
Direct Mail
[Company Name] will send all area dispensaries direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for dispensaries to enter into purchase agreements.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new strains, harvests and more.
Pre-Opening Events
Pricing Strategy
[Company Name]’s pricing will be competitive so dispensaries feel they receive great value when purchasing flower. Dispensaries can expect high quality organic products and honest negotiations when securing contracts.
