V.Competitive Analysis
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Direct & Indirect Competitors
The following cultivators are located within a 20 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
CannaWell
CannaWell is a cannabis lifestyle brand that manufactures and distributes award winning edibles. Established in 2015, CannaWell has emerged as one of the nation’s largest and most trusted manufacturers of cannabis products. With a mission to help people achieve a life of harmony and wellness with all-natural, consciously made, science-based cannabis products, CannaWell produces a wide assortment of edibles, sublinguals, and vape cartridges. CannaWell’s premium gummies have exploded in growth to be a top edible brand in the nation.
We expect that CannaWell will continue to thrive. But since it is a multi-state chain, we expect more and more customers will frequent [Company Name] because it is locally-owned, and because of the competitive prices we offer.
Green Farms
Established in 2018, Green Farms is a licensed MMJ grower, offering high quality medical cannabis. It prides itself on environmentally friendly cultivation methods, and pesticide-free cannabis.
[Company Name] has several advantages over Green Farms, in that offers more strains, and is organic-only.
CannaFarms
Established in 2013, CannaFarms is a third-generation family-owned and -operated Cannabis brand committed to sustainable farming practices, growing natural sun-grown, pesticide-free, high quality strains of Marijuana in U.S. legal markets.
CannaFarms is a large company and offers a wide variety of strains, and thus we expect it will continue to draw a large clientele. However, we expect to draw local-loyal customers.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location is centrally located within a cluster of cities with high numbers of dispensaries.
- Strong inventory: The strains offered by [Company Name] are popular ones, and [Company Name] offers its flower at affordable prices.
- Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
