II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here] is a cannabis cultivation business that grows cannabis for medical and recreational markets. We will offer organically produced indica, sativa, and hybrid strains, for manufacturers and dispensaries across the state.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been a gardener for some time, it was in [month, year] that he decided to launch [Company Name]. At this time, recreational cannabis had just been legalized in the state, and the licensing process was in planning stages. [Founder’s Name] attended all public hearings during the planning stages, and networked with other licensee hopefuls. After discussing the business at length with other prospective cultivators, [Founder’s Name] realized there was a gap in the market, as none of the other cultivators were planning organic grows.
Specifically, he knew that once the frenzy of the new industry subsided, connoisseurs would increasingly demand craft and organic cannabis. After discussing these matters with dispensary applicants, [Founder’s name] was assured that this type of product would be well received, so he went ahead and founded [company name].
[Company Name]’s History
Upon realizing the need and confirming demand for organics, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The business is currently being run out of [Founder’s Name] private offices, but once the build-out on [Company Name]’s commercial location is finalized, all operations will be run from there.
Since incorporation, the Company has achieved the following milestones:
- Found commercial space and signed Letter of Intent to lease it
- Developed the company’s name, logo and website located at [website]
- Determined equipment and inventory requirements
- Begun recruiting key employees with previous organic gardening experience
[Company Name]’s Products & Services
Below are [Company Name]’s products and services:
- Indica – We will start with three indica-dominant strains: Girl Scout Cookies; Northern Lights; and Sour Kush
- Sativa – Our first three sativa-dominant strains will be: Jack Herer; Green Crack; and Amnesia Haze
- Hybrid – We will offer three hybrid strains in the beginning: Wedding Cake; Peanut Butter Breath; and Trainwreck
In addition, [Company name] will offer seeds from these strains. [Company Name] will continue to research and broaden its strain offerings, based on feedback from the market.