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Brewery Business Plan Template [2021 Updated]


VII. Operations Plan

This Section's Contents

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Functional Roles

In order to execute on [Company Name]’s business model, the Company’s employees divide the following roles:

Operation Functions

  • Production/brewing
  • Deliveries and operations
  • Sales and Marketing

Administrative Functions

  • General & administrative functions including marketing, bookkeeping, etc.
  • Hiring and training staff


[Company name]’s long term goal is to become the dominant producer of quality beer in the [Location] area. We seek to be the standard by which other brewers are judged.

The following are a series of steps that lead to our vision of long-term success. [Company Name] expects to achieve the following milestones in the following [xyz] months:

[Date 1]Finalize lease agreement
[Date 2]Design and build out [Company Name]
[Date 3]Hire and train initial staff
[Date 4]Kickoff of promotional campaign
[Date 5]Launch [Company Name]
[Date 6]Reach break-even

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