VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Offering a premier bowling experience as well as other activities to enjoy
- Offering the best food and drinks at an affordable price
- Providing an environment suitable for both individuals and families
- Providing excellent customer service
Promotions Strategy
[Company Name] expects its target market to be residents living within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that showcases pictures of the bowling alley and arcade as well as a menu of our food/drink offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures and videos of the bowling alley and the other fun activities we offer. The company will use targeted marketing to appeal to our target demographics.
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and provide other enticements for people to frequent the bowling alley.
Public Relations
We will contact all local newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
Merchandise
We will sell attractive merchandise with our logo and business name. When people see their friends and family with this merchandise, they will instantly recognize how fun and exciting our establishment is.
Pre-Opening Events
Before opening the bowling alley, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Billboard
[Company Name] will highlight our large bowling center and affordable rates on a major billboard facing the busiest highway in town. The billboard will provide the location of [Company Name] and the website URL.
Pricing Strategy
[Company Name]’s pricing will be moderate so that all families and groups can frequent our establishment without breaking the bank.
