Bowling Alley Business Plan Template & Example [Updated 2024]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

The following establishments are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Family Night Bowling
Family Night Bowling is a popular bowling center located just west of [location]. It is an enormous center with 30 lanes as well as an arcade and other activities. It opens at 4 p.m. as it caters to folks who work during typical business hours.

Though Family Night Bowling will continue to thrive, its limited hours prevent many people from enjoying its center. [Company Name] opens at noon every day, making it a much more convenient option for families, groups, and teams who want to bowl during daytime hours.

Duke’s Arcade
Duke’s Arcade is the #1 arcade in [location]. The establishment is home to thousands of classic and modern arcade games, meaning no one who enters the building is ever bored. With great food and affordable prices, Duke’s caters to everyone looking for a fun, game-filled evening.

Though Duke’s will remain the #1 arcade in the city, it does not have a bowling alley. It will only be competitive for customers who are specifically looking for a fun night at an arcade.

SuperPlay Family Entertainment Center
SuperPlay Family Entertainment Center is the #1 entertainment center in the eastern suburbs of [location]. It offers everything a group needs to have a great time. From bowling to an arcade to billiards and other fun games, no one in your group will be bored when they come to SuperPlay.

Though SuperPlay Family Entertainment Center will continue to thrive, its location makes it difficult for downtown residents to frequent the establishment. [Company Name] will be a much more convenient option for those who don’t want to commute far to have a fun night.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include the following:

  • Management: Our management team has years of experience in the bowling and family entertainment business that will prove invaluable.
  • Location: [Company Name]’s location is in a safe area easily accessible by car, foot, or public transportation. It is also located in the heart of downtown [location], which has few other bowling alleys or entertainment centers to compete with.
  • Pricing: [Company Name] will aim to price its bowling lanes, food, and arcade games moderately so that no one has to break the bank to have a fun night.
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