IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas. Any child or adult that loves bowling alleys or arcade games is welcome to our establishment.
Customer Segmentation
Though we will accept everyone who has a love for bowling, we will specifically target the following three customer segments:
- Families: Bowling alleys are perfect centers for families to enjoy themselves after a long week of school and work. Therefore, we will market our family-friendly atmosphere as well as the numerous family activities and games we offer.
- Groups And Parties: Bowling alleys are the perfect setting for large groups, parties, and other get-togethers. Therefore, we will make sure to showcase our large building, special rates for large groups, private rooms for parties, and the variety of other activities we offer for large gatherings.
- Competitive Bowlers: Bowling is still a fun and competitive sport. We will be more than happy to host team practices and matches to keep the local community involved in this game. We are also considering offering discounts for teams who frequent our establishment often.
