II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new bowling alley located in downtown [location]. We offer the best bowling alley in the area, along with an assortment of snacks and an arcade. The bowling center consists of 20 bowling lanes and hundreds of arcade games and other activities. Our mission is to provide the best bowling experience possible by offering a fun atmosphere and affordable rates for all families and gatherings to enjoy.
[Company Name] is led by [Founder’s Name], who has been in the bowling alley and family entertainment industries for [X] years. He has worked at bowling alleys, arcades, and similar venues for his entire career, starting as a cashier and working his way up into management. Though he has never run a business of his own, he has worked in the industry long enough to gain in-depth knowledge of all aspects of the business.
[Company Name]’s History
[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation] and found a potential retail location soon after.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Hired an interior designer to design the layout of the establishment
- Determined the initial selection of arcade games
- Determined equipment and inventory requirements
- Began recruiting key employees
[Company Name]’s Products/Services
[Company Name] is a large bowling alley with 20 bowling lanes. Customers are charged a fee per person per bowling game. Groups can either walk in or reserve lanes ahead of time. There is an additional fee to rent shoes, but bowling balls are complimentary.
Customers can purchase a variety of snacks and drinks as they bowl. They can also visit our arcade and play games. Each game takes tokens which customers can purchase at the arcade counter.
