Bowling Alley Business Plan Template & Example [Updated 2024]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] is a new bowling alley located in downtown [location]. We offer the best bowling alley in the area, along with an assortment of snacks and an arcade. The bowling center consists of 20 bowling lanes and hundreds of arcade games and other activities. Our mission is to provide the best bowling experience possible by offering a fun atmosphere and affordable rates for all families and gatherings to enjoy.

Products Served

[Company Name] is a large bowling alley with 20 bowling lanes. Customers are charged a fee per person per bowling game. Groups can either walk in or reserve lanes ahead of time. There is an additional charge to rent shoes, but bowling balls are complimentary.

Customers can purchase a variety of snacks and drinks as they bowl. They can also visit our arcade and play games. Each game takes tokens which customers can purchase at the arcade counter.

Customer Focus

[Company Name] will primarily serve residents who live within a 5-mile radius of our location. The demographics of these customers are as follows:

  • 24,621 residents
  • Average income of $54,500
  • 43.1% married
  • 35% with children under 18
  • Median age: 39 years

Management Team

[Company Name] is led by [Founder’s Name], who has been in the bowling alley and family entertainment industries for [X] years. He has worked at bowling alleys, arcades, and similar venues for his entire career, starting as a cashier and working his way up into management. Though he has never run a business of his own, he has worked in the industry long enough to gain in-depth knowledge of the business, including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

  • There is very little competition in the downtown area as most bowling alleys are located on the outskirts of the metro area.
  • The bowling alley location will be in a high-volume area and will thus be highly convenient to significant numbers of passersby each day.
  • The bowling alley business is a proven business and has succeeded in communities throughout the United States.

Financial Highlights

[Company Name] is currently seeking $650,000 to launch. Specifically, these funds will be used as follows:

  • Bowling alley design/build: $400,000
  • Equipment and technology: $100,000
  • Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%
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