You can download our Boutique business plan template (including a full, customizable financial model) to your computer here.
The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Offering high-quality, fashionable clothing for children up to age 5
- Rotating clothing to always offer clothing for the proper season geared towards gift-giving
- Providing excellent customer service
[Company Name] expects its target market to be individuals living within a 10-mile radius of its boutique. The Company’s promotions strategy to reach these individuals includes:
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will offer discounts and/or provide other inducements for people to visit the boutique.
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].
[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.
Ongoing Customer Communications
[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.
Before opening the boutique, [Company Name] will organize pre-opening events designed for local merchants and press contacts to create buzz and awareness for [Company Name].
[Company Name] pricing will be appropriate for the high quality and level of service associated with the boutique. Pricing will be on par with Gymboree, and higher (though better quality) than Joey’s and Macy’s.