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Boutique Business Plan Template [2020 Updated]

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IV.Customer Analysis


You can download our Boutique business plan template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name]will serve the residents of [company location] and the immediately surrounding areas.

The area residents we serve are affluent and are expected spend more on children’s clothing per capita than the national averages.

The precise demographics of the town in which our retail location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Forecasted Population Change by 2017-0.02%-3.76%
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following three customer segments:

  1. Wealthy Parents: The boutique will attract wealthy parents looking to dress their children fashionably.
  1. Twenty and Thirty-Somethings: Whether or not they have children themselves, this customer group has friends and siblings who begin to have children and will be purchasing clothes for them as gifts.
  1. Grandparents: Grandparents will seek out high fashions for their grandchildren at [Company Name].

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